Sorayas Moral Development - 1202 Words

Soraya’s Moral Development Soraya Taheri is one of Khaled Hosseini’s characters in The Kite Runner, who represents what a true woman and wife should be like. She is an example of Kohlberg’s classification of three levels of moral development in humans. Even though there is not a lot of information in the novel given about Soraya, her personality can be reviewed based on her behavior throughout the story. The reader first meets with Soraya in chapter 11, when she is working at a flea market. Her obedience to her father – General Taheri – can be referred to the Pre-Conventional Morality, stage 1: Obedience and Punishment Orientation. Because this stage involves fixed beliefs of a child that his\her authority is always right, Soraya’s†¦show more content†¦Dressed in a stunning winecolored traditional Afghan dress with long sleeves and gold trimmings. She kissed my father s hands. Sat beside me at last, her eyes downcast.† (168-169) Here, Soraya wears traditional Afghan dress and follows the rules accordingly. She sees this as more than simple deal, since marriage in Afghanistan is an important event. Her â€Å"good behaviour† is visible during the time she spends with Amir’s father when he lies in bed, sick: â€Å"Soraya dedicated herself to taking care of my father. She made his toast and tea in the morning, and helped him in and out of bed. She gave him his pain pills, washed his clothes, read him the international section of the newspaper every afternoon, She cooked his favourite dish, potato shorwa, though he could scarcely eat more than a few spoonfuls, and took him out every day for a brief walk around the block. And when he became bedridden, she turned him on his side every hour so he wouldn t get a bedsore.† (172) Soraya takes care of Amir’s father, even though no one asked her to do this. According to Kohlberg, person at this stage has good motives and interpersonal feelings, such as love, trust, empathy and concern for others, which is exactly what Soraya shows in this passage. Another time when this level is evident is when Soraya tells Amir how she taught an illiterate woman how to read and write: â€Å"When I was in fourth grade in Kabul, my father hired a womanShow MoreRelatedAnalysis Of J. M Coetzees Disgrace1053 Words   |  5 Pagesover.   Throughout the novel, one begins to recognize David’s character as lacking in various areas; lacking courage, morals, ideals. One’s introduction to David at first glance screams â€Å"pig.† Lurie’s demeanor is that he is almighty, powerful, and far more in control than any of the women he sleeps with. For instance, page one of chapter one describes David as he marches into Soraya’s room as if it were his own demanding her to remove her clothes as he does his, followed by David saying, â€Å"Did you missRead MoreThe Kite Runner3049 Words   |  13 Pages Nevertheless the book is flying off the shelves. Perhaps the intellectual â€Å"faith† offered by psychology is not able to meet the real needs of people when they experience their dark moments of life. Indeed, any intellectual â€Å"faith† that rejects moral categories will always fail in the nitty-gritty of real life. It fails us utterly when we sting ourselves and others by stealing, lying, lusting, betraying and on and on and on. And so the question of how to find â€Å"goodness† again is perennial among

Skills Summary On The Financial Service Industry - 1214 Words

Skills Summary: ââ€"  Experience in the Financial Service industry, including: investment banking, lending services, title and escrow ââ€"  Excellent written and oral communication skills with the ability to rate and categorize risk ratings in a clear and concise manner ââ€"  Comprehensive knowledge of RESPA/TILA,HMDA, all agencies/ investor guidelines, including, FNMA, FHLMC, FHA, USDA, and VA ââ€"  Knowledge of DU, and LP underwriting procedures of loans ââ€"  Ability to review audit documentation, perform analysis, validate and document potential risk to determine course of appropriate corrective action and/or make recommendations of such action ââ€"  Familiar with Conforming Nonconforming Loans, Arms, and Jumbo Loans ââ€"  Underwriting experience, and Quality Control review/audit experience of mortgage loans and the ability to analyze risk as it relates to investment quality loans ââ€"  Experienced with government-insured loan sites and all regulations ââ€"  Familiar with proprietary mortgage-processing software ââ€"  Proficient in investor programs, software, and internal systems: QCIQ, BOX, Prime Alliance, DNA, MS, Salesforce, Radar, Streamline, Onbase, DME/DMC, LPS, Clara, LIV, MetaStor, Fidelity, MSP, Fastrieve, Flight Path, RBJ, ACaps, Plant Computer DataTrace, Web Direct, Director, Planet Press, Process Mgmt., Guild, and DocNet ââ€"  Adept at all Microsoft Office applications including MS Word, Excel, Access, and Outlook Work Experience: QC Auditor, UHS America, Contractor Santa Ana, CAShow MoreRelatedThe Food Truck Call Irie Naymins1614 Words   |  7 PagesExecutive summary As an immigrant from the Island of Jamaica finding lunch was a constant struggle since there was not any Jamaican food available in the financial district. While I noticed an abundance of other type of food trucks such as Hal Hal, Taco, Chinese, Thai to name a few. A Jamaican food Truck was not in sight. Research shows, over the past five years, the Food truck industry has seen experience tremendous growth. Driven by budget conscious customers who are looking for unique gourmetRead MoreMission Of The Company 41500 Words   |  6 Pagesâ€Æ' A. Executive Summary 4 A1. Company Identification 4 A2. Mission of the Company 4 A3. Business Goals 4 A4. Keys to Success 4 B. Company Summary 5 B1. Industry History 5 B2. Legal Form of Ownership 5 B3. Location and Facilities 5 B4. Management Structure 5 B5. Products and Services 5 C. Market Analysis 6 C1. Target Market 6 C2. Industry Analysis 6 C3. SWOT Analysis 7 D. Market Strategy 8 D1. 4Ps 8 D2. Price List 8 D3. Promotional Strategy 8 D4. Sales Forecast 8 E. 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Marketing Plan Personnel Plan 3 Year Advanced Financial Plan Expanded Financial Plan with Monthly Financials FREE 30 Page Sample Private Placement Memorandum FREE PowerPoint Presentation for Banks, Investors, or Grant Companies! 1.0 Executive Summary The purpose of this business plan is to raise $300,000 for the development of aRead MoreFinance Internship Journal: China Securities Co. Ltd1221 Words   |  5 PagesIntroduction China Securities Co., Ltd. makes offering of services including financial advisory and securities brokerage services. It provides security underwriting, initial public offering, and financial consulting services. The firm was founded in 2005 and is based in Beijing, China. 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The purpose of a feasibility study is to add more detail to your plan by doing targeted research to think strategically about the estimates, and discoveries you made in your summary business plan. Once you go through the basic method I present here, you can modify it to fit your methodology accordingly. 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As this global industry continues to mature, many factors have combined to make this as a generation opportunity. As John Dewey who is known as the â€Å"father

Brand Name Free Essays

As stated in â€Å"Brand Durability Challenged† (201 1) people usually feel connected with and loyalty to the brands that have been in the market for many years. â€Å"Credibility, quality and consistency’ (Moisakos, 201 1) of the old brand can build consumer loyalty. The connection between people and brands might be the reason why most people usually buy the same thing over and over. We will write a custom essay sample on Brand Name or any similar topic only for you Order Now This idea can be related to Civilian(2007)g’s idea that people usually buy things that they know about because they feel safe and comfortable with, and they think those products are good. According to Westbound (201 0), it has been discovered that more than half of the consumers who participated in the latest consumer survey decided what brands to buy at the store. If there are two products with same prices, they often choose the one with a brand because many people use it. To illustrate, Caviar (2007) reports that a study by Stanford University found that when the exact same food was given to children-the only difference being the container in which it was served-, most of the children said that the food that was in McDonald’s packaging tasted better. In other words, people have a mind-set that products with brands have better quality than those without brands. On the other hand, according to the article â€Å"Are you wasting money on brand names† Consumer Reports has done a survey and seventeen percent Of participants thought that name brand food contained more nutritious than other products. However, it is discovered that there are no big differences between nutrition of the tested products which are both brand name products and store brand products. Many consumers are proud of themselves when they use brand names products. These products usually include cars, clothes, and electronic devices. People have good feelings when buying those products. They feel confident to go out of their house with Nikkei shoes, Levies t-shirt, and Gucci bag. Those are popular brands for clothing and they are very expensive. People go shopping for these brands because they want to show off and feel rich. A great example is about the t-shirts. Nikkei t-shirts are more expensive than other t-shirt without brand, but people still want to pay more for it. Martin (2003) reports that even though Nikkei is accused of labor abuse, Nikkei still succeeds in building image of its brand. A lot of people still feel good with it, and they still buy its products. This makes it obvious how much consumers treasure their identification with the image of Nikkei. On the other hand, it is obvious that if a product or a brand has a bad image, not many people will want to buy that product or that brand because they think that it might lower their look. The image Of the brand is an important factor Of consumer’s purchasing decision. In the civilization, most people like to follow the majority because they like to be part of the group. In Caviar’s article, Dan Goldstein, an assistant professor of marketing at London Business School, says that â€Å"People tend to believe, If I’ve heard of [a product] before, it’s probably because it’s popular, and popular things are good. † This quote shows that people in today’s world like popular things. Brand names are usually popular and people purchase them because of their popularity. Advertising is one way to introduce a product to consumers. According to Marksman(2011), people were requested to see a line of BBS (BOBBY), but there was also a â€Å"b† in some lines(Bobby). They were asked to count the line with â€Å"b†. Before each line was shown, fifty’ percent of the respondents saw the brand name of the ice tea. After the test was done, people, again, were asked to choose the drinks. The choices are the ice tea and water. People who were thirsty chose to drink the ice tea more than water. The example can demonstrate that advertising can also be a part of reasons why people choose a particular product. Reputation is not only the reason why people choose to buy a brand name product, but design of sound and logo of the brand name is also another important factor. How to cite Brand Name, Papers

Business Law for Dick Smith- MyAssignmenthelp.com

Question: Discuss about theBusiness Law for Dick Smith. Answer: The Sydney Morning Herald, March 20, 2017 The Directors and the Executives of Dick Smith have been accused of committing a breach of their directorial duty to exercise reasonable care after the company has suffered financial collapse in January 2016. The former directors of the Dick Smith had to face legal action 14 months after the electronics chain was put into administration. Receiver brought a legal action against the directors and executives to recover losses worth $60 million as the directors failed to exercise reasonable standard of care and skill managing the companys inventory. The company was alleged that its inventory purchasing decisions are based on maximizing rebates instead of demand of the customers which led to an increase in the redundant stock amounting to $180 million by October 2015. The excessive stock led the company write off $60 million of inventory in November 2015. The directors were accused of inflating profits artificially in the 2015 financial year, as they were recoding rebates as profit. Although the directors denied that they made the purchasing decisions based on rebates, the chief financial officer of the company admitted in court that the company did adopt a strategy to enhance the earnings from rebates. The law firm defending the directors contended that the directors have always acted diligently, consciously and exercised reasonable care while carrying out the business operation of the company. Issues in the Article The issue that arises in the Dick Smiths case is that the directors have failed to exercise their statutory duty to exercise due care and diligence while carrying out the business operations of the company. Relevant Laws According to Section 180 (1) of the Corporations Act (Cth) a director was required to act with reasonable care and diligence. Under general law, whether a director had committed a breach of his directorial duties is subject to the subjective assessment and depends largely on the directors own knowledge and skill (Velasco 2014). However, in Re City Equitable [1925] the rule, the court held that in order to determine whether a director has violated his directorial duties, the objective test shall be applied where the director must establish that he has exercised reasonable care and diligence and had not committed a breach of his duties. In Dick Smiths case, the directors and the executives were alleged to have failed to place adequate systems to manage the supplier rebates and inventory of the company. In ASIC v Healey [2011], the court held that the directors of the company are under statutory obligation to be able to read and comprehend the financial statements of the company instead of simply relying on the fact that the systems are in place. Further, in Daniels v Anderson [1995], the Court of Appeal held that directors must comprehend the nature of the duty that they are statutorily obligated to perform. Section 180 (1) of the Act further requires to impose an objective reasonable person test in order to determine whether the director has exhibited hid duty of care and diligence in the manner as any reasonable person would exhibit under similar circumstances. Reference List ASIC v Healey Ors [2011] FCA 717 JWS Daniels v Anderson [1995] 37 nswlr 438 Re City Equitable Fire Insurance Co [1925] Ch 407 Velasco, J., 2014. A Defense of the Corporate Law Duty of Care.

AIDS in Rural Ethiopia Identifying Risks

Prevention of HIV/AIDS in Rural Ethiopia Identifying Risks Identification of risks Though the Ethiopian people experienced a lot of conflicts and famine, another problem is apparent as they also die of AIDS (Coppola, 2011). The number of women who are infected with HIV/AIDS is high even for those who are in marriage relations (Assefa, Taye, YamÄ hÃŒ ²barÄ wi á ¹ ­enÄ t madrak (Ethiopia), 2008, p. 107). The risk is high to get infected for people of different social groups, in different areas, for different genders and age groups. This means that the risk of becoming infected is high and every person should know about the risk and ways the disease is transmitted to prevent it. Advertising We will write a custom essay sample on Prevention of HIV/AIDS in Rural Ethiopia: Identifying Risks specifically for you for only $16.05 $11/page Learn More As claimed by Massow (2001), the number of officially reported cases of HIV and AIDS in Ethiopia does not really coincide with the actual situation because there are much more people with this diagnosis who do not even know about their problem, symptoms, the ways of transmission. This disease can be really harmful in terms of people’s health and the economic factors related to it because if people are infected, they may die and the workforce becomes unavailable for this country while people from other countries would not like to work their due to the high mortality rate. â€Å"AIDS-affected households will experience a loss o labour and skills, a reduction in their asset base and changes in household priorities to meet short-term food needs rather than engage in potentially risky medium-term investments† (International Livestock Research Institute, 2008, p. 3). Besides, the patients in hospitals may come from different areas. As some patients come from far away, from other settlements, and have to wait for hours for the examination rooms to open and the laboratory staff and volunteers as well as health care workers to start examining patients, the examination rooms start their work earlier (Ethiopian Medical Association, 1978, p. 52). So, it is necessary to inform people about the disease and ways it is transmitted to prevent it and help those who are already infected to live with this disease and not infect their family members. However, there are different risks occurring for the volunteers and people who would like to help. As such, it is necessary to divide the risks and outline the way they should be dealt with. One of the risks to be dealt with is the workload the health care workers already have outside the project which means that they may be unwilling to take part in the project. The second risk is the cultural and social factors because it is considered inappropriate to tell teenagers about such things as HIV whereas they are at risk as well. Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The third risk includes challenging, disrupting relations between men and women. The fourth risk includes religious barriers that can be regarded as cultural though the power of religion if often underestimated, especially for rural areas. Companies participating in the project may refuse to provide condoms at a discount, if any; this means that some charity funds should be considered as a backup plan in case some problems with provision of condoms. Another risk concerns the people in charge of distributing condoms making a personal profit from them. Besides, health care workers/core group/sex workers may stop their HIV prevention work when not being monitored. In addition, falsification of records by HCW/Core group is also possible. Dealin with the risks Monitoring and control are essential for the project and for effective results. So, these are important ways to deal with the risks identified. Reference List Assefa, Taye, YamÄ hÃŒ ²barÄ wi á ¹ ­enÄ t madrak (Ethiopia), 2008. Diges t of Ethiopias national policies, strategies and programs. Addis Ababa: African Books Collective. Coppola, Damon P., 2011. Introduction to international disaster management. 2nd ed. Burlington: Elsevier. Ethiopian Medical Association, 1978. Ethiopian Medical Journal, 16-17. Addis Ababa: Ethiopian Medical Association. International Livestock Research Institute, 2008. Dynamics of the HIV/AIDS epidemic in value chain development in rural Ethiopia and responses through market-led agricultural initiatives. Addis Ababa: ILRI (aka ILCA and ILRAD).Advertising We will write a custom essay sample on Prevention of HIV/AIDS in Rural Ethiopia: Identifying Risks specifically for you for only $16.05 $11/page Learn More Massow, Fra Von, 2001. Access to health and education services in Ethiopia: supply, demand, and government policy. Oxford: Oxfam.

Keatss chief strengths and preoccupations Essays

Keatss chief strengths and preoccupations Essays Keatss chief strengths and preoccupations Essay Keatss chief strengths and preoccupations Essay From your reading so far what seems to be Keatss chief strengths and preoccupations? At the time when John Keats was born it was said that, poets are born, not made. Poets at the time were either gentlemen from the upper class, or well educated with intellectual backgrounds. Keatss background, at the time, was definitely of the lower classes; he did not have any social advantages that many of his contemporary poets took for granted. As well as this, there was nothing, in his early life that was suggestive of his poetic talent. He had to be a self-made poet. Keats grew up in a time of upheaval in every way, a time of new political thinking, of social and humanitarian reform, a revolutionary time that had earlier spawned the French Revolution which in turned had strengthened the will to change everywhere in the early nineteenth century. These times brought with them the Romantic Movement. Romanticism was a rebellion. It was a reaction against the stiff views of poetry in the previous century, where technique was prized higher than inspiration and common sense higher than passion. The popular poetry of the period was over decorated and given to telling uninspired entertaining little tales. The poetic accent wasnt Romantic, it was romanticized. Keats wanted to be distinguished from the Romanticism crowd. Romantic poets could not escape being affected by the tendencies of their time and Keats certainly had his love for women, especially Fanny Brawne. However, in romanticized poetry the English countryside was a pastoral idyll. It was a place of great oaks looming above soft turf, warm sunlight or soft moonlight, brooks and great flower banks. While in reality it was a place of thigh deep mud, filthy animals, oppressed illiterate workers living no better than their animals and doing gruesome work in all weathers. However, a good deal of the fashionable romanticized poetry found its way into Keatss poetry too, especially in his early poems, with his lack of coherence and rhyming lead to him being overlooked by critics; his early attempts at writing long poems had failed. Much of this romanticism came about because of Keatss exposure to the work of a minor poet named Leigh Hunt. Keats picked up more of the Huntian style than his immature poetry could carry. On the other hand, Keats was an ardent admirer of William Shakespeare. Like Keats Shakespeare was an ordinary man whose poetic gift was at odds with his station in life and after an initial bout of uncertainty over his own talents, Keats quickly found his strength and he knew it; Keats knew that critical opinion was necessary for any success. Shakespeare inspired him to write his most famous poem in 1816, On First Looking Into Chapmans Homer. Although the title refers to a specific literary work, Chapmans Homer, the subject of the poem is the experience of discovery and vision; emphasising imagination as a getaway to freedom reference to Romanticism. The picture of Cortez standing on the mountaintop gazing out to sea and, specifically, the focus on visual imagery eagle eyes, stard at, lookd at, convey an almost light-headed sensation of prospect and vision. Upon reading Chapmans Homer, Keats experienced such a feeling of exhilaration and expansiveness. Keats exploits the sonnet form to reinforce the rhetorical progression of the metaphors. After eight lines that establish the general analogy between reading poetry and exploring the world, Keats focuses on the specific discovery at the heart of the poem. The colon at the end of line eight contributes to this emphasis by suggesting that the whole poem has been preparing for the image presented in the final six lines of the sonnet. (Interestingly, Keats uses this approach in many of his poems, sub-dividing them into 4,4,6.) As the focus and tempo intensify in the last few lines, metaphor is replaced by simile. In the final section, the speaker tries to convey what his experience felt like. This step into a more explicit acknowledgment of the metaphoric process corresponds with the sense that the experience was so amazing that it may elude the powers of language; after all, Cortez and his men are almost dumbfounded at the spectacle. Throughout many of his poems, Keats places an emphasis on Greek mythology and nature, a fascination that is exploited many times over. In To Autumn, for example, Keats treats autumn as a kind of god or goddess whose presence can be felt in many occurrences of late and early fall. The weather, crops, plants and animals, whilst relating directly to nature, are more subtly turned into images of the gods presence. Keats did not believe in gods and goddesses. He did, however, take a great interest in the poetry of ancient Greece and To Autumn is the sixth in his sequence of odes, poems that ancient Greeks wrote to various gods. The poem is essentially an ode to autumn and the change of seasons. Keats was inspired by observing nature; his detailed description of natural occurrences has a pleasant appeal to the readers senses Season of mists and mellow fruitfulness The beauty of autumn is emphasized through phrases like; `ripeness to the core`, `swell the gord`, ` overbrimmed their clammy cells. . Keats use of the adjective `plump` as a verb excels this `ripeness` and together intensifies the beauty, which is emphasized through the repetition of `more` and `still more`. Keats almost forces his subject at us. Towards the end of his poetic career Keats was suffering, at that time, from tuberculosis. His poems were marked with sadness partly because he was too poor to marry Fanny Brawne. Keats broke off his engagement and began what he called a posthumous existence. When I have fears that I may cease to be is an expression of Keatss melancholy. When he wrote this poem, he was still quite sick and it was obvious that his ill health was not improving. Consequently, he developed a negative outlook on life. He expressed himself with the following poem, one I consider to be among his finest. In conclusion, few poets ascend to the level of John Keats, and even fewer ascend to that level at such an early age. John Keats was only 26 years old when he died however; he was considered, along with Wordsworth, to be the Romantic poet of the 19th century. He was the archetype of the Romantic writer. While still in good health, Keats was ambitious of doing the world some good, instead of focusing on his own sensitive soul. Keats felt that the deepest meaning of life lay in the apprehension of material beauty, although his mature poems reveal his fascination with a world of death and decay.

Italy's Cultural Research Paper Example | Topics and Well Written Essays - 500 words

Italy's Cultural - Research Paper Example Italian society highly values individuality and is comfortable interacting with individuals in their personal capacity rather than as representatives of a company. Hence, it is always advisable that sales letters prominently display the name of the person who is sending the letter rather than a faceless designation. But it must be remembered that however important personal relations might be to strike a successful business deal, such relations take a long time to develop and need interactions over long periods of time. So, it might be necessary to write several letters before one can expect any sort of response from an Italian company (Gorrill, 2005). Italian companies have strict norms of hierarchy and almost all business decisions are generally taken by the top management. Our company solicits business outsourcing which is most certainly a very vital decision for any form of business. Thus, it is only natural that the topmost managers of a company will come to a decision after a lot of thought and numerous interactions among themselves and with our company representatives. This is a long drawn out process and polite patience will be the key to success in such a scenario. Any quick decisions from prospective clients or quick closing of a deal with a new client is usually not possible in Italy. The situation is made even more critical by a general sense of lethargy about taking any type of decision that permeates all forms of bureaucracy in Italy (Priest, 2008). Italian culture accords tremendous respect to positions of authority and the power that goes with it and also the age of the person wielding that authority. White hair over black and experience over exuberance of youth is always given more importance in Italy. Therefore, all sales letters should be signed by the highest authority available simply to provide an accentuated sense of seriousness and urgency to the whole issue. Keeping in mind Italian

Community service Research Paper Example | Topics and Well Written Essays - 1250 words

Community service - Research Paper Example The program is meant to be of value to the greater community. The program was initiated in the United States and the legislatures adopted it to avoid the overcrowding experienced in prisons. Offenders who were convicted of non-violent charges would be given days and hours to work in community services rather than being taken to prison (Alarid, 2014). The offenders would also be ordered to make restitution to the various victims in lieu of incarceration. The program however has had it share view of criticism particularly during the early days of its enactment. People would argue that the community services would be beneficial to the community, which had not suffered any loss or affected in the crime. There were suggestions that the community was never a victim in any crime conducted to a person. There were further suggestions that the community service did not make good the community and so it would be a waste to establish the program. To counter these false accusations, judges proved that the community is a secondary victim of any crime. In th e 1997 case ruling (Van Ness and Strong), the judge ruled that the community suffered psychological injuries brought about by fear of any crime committed. The community has in several cases been forced to raise insurance costs and make donations making it to be a secondary victim of any crime committed. Under the program, the crime offender gets the chance to see how his or her crime has impacted the community and get a firsthand experience of the indirect injuries his or her crime causes. Community service gives the offender a chance to see the limit the society tolerates his or her actions. The program gives the offender a proactive and constructive chance to repair the damages caused by his or her crime. Community service is centered on accountability rather than rehabilitation or punishment. The program focuses on the strengths rather than their needs or the offenders. The program overlooks a person’s lack of

Intelligence Essay Example | Topics and Well Written Essays - 1000 words

Intelligence - Essay Example (Wechsler, 1944, p.4) Intelligence is considered to be global as it characterises the individual's behaviour as a whole; it is a combination of those elements or abilities, which, though not entirely independent, are qualitatively differentiable. "By measurement of these abilities, we ultimately evaluate intelligence. But intelligence is not identical with the mere sum of these abilities, however inclusive". (Wechsler, 1944, p. 6) Wechsler suggests that there are three important reasons, which justify this statement: (1) The ultimate products of intelligent behaviour are not only a function of the number of abilities or their quality but also of the way in which they are combined, that is, upon their configuration. (3) Finally, while different orders of intelligent behaviour may require varying degrees of intellectual ability, an excess of any given ability may add relatively little to the effectiveness of the behaviour as a whole. It would seem that, so far as general intelligence is concerned, intellectual ability as such merely enters as a necessary minimum. "Thus, to act intelligently, one must be able to recall numerous items i.e., have a retentive memory. But beyond a certain point and age in developmental life span, this ability does not help much in coping with life situations successfully". (Wechsler, 1944, p. ... However the extent to which decline is confronted can be evaluated through various measurement tests and techniques. "Although intelligence is no mere sum of intellectual abilities, the only way we can evaluate it quantitatively is by the measurement of the various aspects of these abilities. There is no contradiction here unless we insist upon the identity of general intelligence and intellectual ability". (Wechsler, 1944, p. 8) Researchers have always related intelligence to different mental processes. More recently psychologists have began to emphasize not only the processes but the content as well. They speak of memory but of auditory memory; not only of reasoning but of abstract, verbal or arithmetical reasoning. In a like manner some psychologists have begun to distinguish various kinds of intelligence. Thorndike, has suggested subdividing intelligence into three main types: (1) Abstract or verbal intelligence, involving facility in the use of symbols; (2) Practical intelligence, involving facility in manipulating objects; (3) Social intelligence, involving facility in dealing with human beings. The significant thing about this classification is that it emphasises upon the age criteria, accomplishments a person can achieve and how he can do it. This distinction between function and content is fully justified by experimental evidence. The rating, which an individual attains on an intelligence examination, depends to a considerable degree on the type of test used. His score on a test made up largely of verbal items may differ significantly from that obtained on a test involving questions of social comprehension and still more from another test made up of items involving predominantly psychomotor reactions and the perception of spatial relationships.

The Success Factors Of The Nintendo Company Marketing Essay

The Success Factors Of The Nintendo Company Marketing Essay Nintendo Co., Ltd is a multinational public listed company but privately held that develops, manufactures ,and auction home entertainment products (Reuters).The company is currently the one dominating the handheld console market with its Nintendo DS as well as its preceding incarnations of its best-selling Game Boy handheld (Nintendo). Nintendo Company was Founded by Fusajiro Yamauchi ,a Japanese man in the year 1889 (Ben, 2011) .The current president of Nintendo however is Satoru Iwata. The company is based in Kyoto, Japan (Marketwatch, 2012) and has a large number of employees both hardware and software based people, this includes programmers ,business people and thinkers . The name of the company is derived from a Japanese proverb, when translated in English language means Leave luck to heaven (Dominic, p. 1). Nintendo company is widely acknowledged for making video games (Ben, 2011) and is considered as one of the most successful gaming industry worldwide (Dominic, p. 1) . The co mpany has branches in America and Europe with Japan being the leading market (Nicole, Jann, Kelsey, 2005). and operates in more than 26 sub branches and five associated companies. The companys branches consist of the Nintendo of America Inc., Nintendo of Canada Ltd., Nintendo of Europe GmbH, Nintendo France S.A.R and along with others. Products Nintendo offers include but are not limited to :- leisure machine such as portable and console game like the Wii , Nintendo 3DS and Nintendo DSi as well as the Nintendo GameCube, Nintendo Entertainment System(NES), Nintendo 64 till the latest product the Wii U (Nintendo, 2012). 1.2. Reason For Choosing Nintendo : The company is considered as a technology-based venture as it produces high technology games, uses 3D gaming technology as in the case of the Nintendo 3DS systems , graphics, digital images and so forth. The company has revolutionize the gaming world by changing the way video games is perceived today (Sebastian, 2008). The reason for which the company has been chosen was not limited to the creativity and innovation they emphasize on their products which grabs attention nor for their console being user-friendly , portable making it easy to use , but also due to the fact that the company offers a brilliant example of one that has been able to stand on difficult moments, face failure at some point and succeeded in a market dominated by larger competitors (Sony and Microsoft) by continuously innovating and improving their products. 2. Nintendo Company (An Overview) : 2.1.History of Nintendo: The Company started as a manufacturer of Hanafuda  [1]  playing card in the town of Kyoto , due to its popularity at the time the company expanded all over Japan (Dominic, p. 2). During World War II, meanwhile the Japan economy was distraught , the demand for playing cards however decreased slightly and thrived in the years that followed the war. In the year 1949, Nintendo welcomed its new president Hiroshi Yamauchi who tried to modernize the company by developing plastic playing cards earning its place as the largest playing card company in Japan at the time (Fukuine). In 1959, Nintendo and Disney signed an agreements that allows Nintendo to print their card with Disney cartoon on it and by the year 1962, Nintendo went out public. Due to the success of their cards, and huge sales , the company extended its branches all over the world (Minami-ku) . The company later made an attempt for other business like clothing ,taxi service ,TV network, food company and toy-making company but only the toy-making company turned out to be the successful while the rest of the buisness experiment led to major failures. The toy-making company experienced success in the late 190s when Gunpei Yokoi a developer at Nintendo designed an extending arm toy The Ultra-hand. The creativity nature of Gunpei led to future release such as the baseball throwing machine and other related products (Manali) . Nintendo later turned into the video market which in later years proved to be their most profitable decision (Wikia). Nintendos first global large scale success came in the year 1981 with the release of the arcade game Donkey Kong. This game provided colorful graphics, Disney cartoon figures and had multiple levels where by players had to jump over barrels, ride elevators and many others. The goal of the game was to save a princess from obstinate gorilla, the game was alluring and the story attracted people. Alongside the release of the arcade Donkey Kong, was Mario Bros which allowed p layers to kick enemies using the game display established Nintendos place firmly in the video game industry. In 1985, Nintendo began to advertize their console in America and other parts of the world beneath the name of Nintendo Entertainment System(NES). In 1989, Nintendo introduced the first portable by hand game system , the Game Boy and its successive iterations mainly the Game Boy Color, Pocket, Light and other. The years that followed introduced the 16-bit Super Nintendo Entertainment System(SNES) in America alongside with Super Mario Bros, The Legend of Zelda : A Link to the Past and more for use with the SNES (Eric, 1999) which was a huge success . Moreover Nintendo began losing it grounds to their competitors mainly Sony and Microsoft when Sony released its play station console in 1991 (Dominic, p. 2). This however let them to the launch the Nintendo N64 ,with a 64-bit home video game system by the year 1996 which led to huge sales and its come-back featuring the adaptat ion of the previous arcade game and enhancing the game features (Eric, 1999). In the years that followed, Nintendo products gained popularity while others were failures or criticized. In 2001, Nintendo introduced the WII, a home video game console which target people of all age group and gender as it is easy to use and attractive. It was a year later that Satoru Iwata succeeded Hiroshi as President (Manali). Nintendo further launched the Nintendo DS devices in 2004 followed by the Nintendo DS I the most recent the Nintendo 3DS version enabling players to play virtually on 3D platforms without the need of any glasses, the release of the 3DS was on 2011 and drifted a huge success (Yahoo). With the release of the latter products, Nintendo earned worldwide reputation (Manali). The latest Nintendo product is an incarnation of the Wii namely the Wii U which launch date is settled on the 17 November 2012 . The picture below summarizes the key historical dates of the Nintendo company . 2.2. Success Factors Nintendo : The key to Nintendo success is the incorporation of the hardware and software needed to develop their products .Meanwhile different factors exists that makes the Company successful, three out of all are discussed as follows : 2.2.1. Good Working Environment : A Good working environment is one in which the employees and the entrepreneur/president of the company entertain a good and stable relationships .The employees are happy about their work and are encouraged to work harder. The entrepreneur/leader encourages employees to speak freely and express their ideas without restrictions. This motivates employees to be open-minded ,express their creativity and work harder towards the achievements of the same goal. Nintendo, provide a good working environment , the employees feels like they all belong to the same family as most of them have been working under Nintendo name for many years (Ben, 2011). Employees are encouraged to take decisions, and speak-up their ideas, share their knowledge, by doing so, Nintendo keeps the most talented employees as was the case with Gunpei Yokoi, the maintenance engineer working at Nintendo who had the idea to design the Ultra Hand product and was given full support by the company president to design the product which later proved to be successful in the late 1970s (Manali). The creative nature of Gunpei in the years that follows beneficiated Nintendo company as the product designated under his whelm let to huge sales. Other than Gunpei, Nintendo has talented employees like who worked together all as a whole. 2.2.2. Customer Relationship Management (CRM) : CRM describes the way an enterprise interacts with its customers. It is a strategic issue that the company undertakes to make sure they handle customers interactions and provide better way to respond to customers requests or through their strategy , target what the customers need (Wendy). Nintendo uses Disney cartoons figures as stated earlier. This grabs children attention and encourage them to afford a Nintendo product. They target their customers at an earlier age and their games are kid-friendly and educative gaining them popularity parents. For Nintendo , Expanding the gaming industrys customer was their vision. They wanted to attract more people , people that are not usually used to play video games. The company were the first to target players from all age groups and gender not just the normal age 5-22 but rather 3-120 . Unlike Sony and Microsoft , Nintendo did not try to impress their customers by adding more technical features on their products, rather than doing that, they continuously search for a way to adapt to their customers needs and make radical innovation. They fit their products to best benefit their customers and this is one of the most important success factor the company has. Nintendo provide a discussion forum for their product in their website . The forum is open and is accessed by all Nintendo fans as well as potential consumers . People can interact with each other discussing their experience with the Nintendo product they own or think of purchasing , the product they liked the most , dislike, what they think could be done to improve on any of the Nintendo product, or just stipulate their expectation. Nintendo later uses this information as a step forward to adapt the need of their customers to their product. This maintains a firm relationship between Nintendo and their customers and shows how much they care about their needs . Nintendo also provides reasonable prices for their products as compared to their competitors. they make sure the common people will gain or benefit from their products thereby increasing their own profit (Nicole, Jann, Kelsey, 2005, p. 14). They have incorporated a free game with each Wii unit with a price of $250 that surely was not comparable as the playstation3 of Sony with a price of $350 by the time (Brian, 2012). With the venture of the Nintendo WII product, came the WII sport feature. Nintendo decided to launch WII sport trying to find a healthy way for people not to become obese by spending their whole time playing game, those who wants to loose weight or just normal people wanting to stay fit by doing sports without going out of their homes. They realized the adult population needed it, and requested it, so they launch the WII sport feature, which was easy to learn and to use, adapting itself to normal life. The product brought in a new sort of social and physical interactive entertainment in a new form that can be played with friends or family , The console did not only revolutionize the gaming industry by giving the market a product that suits their needs and desires but also helped Nintendo strengthen its place as a leader in the video industry. 2.2.3. Innovation and Technology : It is important for an enterprise to identify the technology required for its buisness to keep growing as technology is changing in order to widen their audience and keep their target customers beneath (Marian, 2000). When coming to technology and innovation issues, Nintendo moves as fast as technology changes occur. Since players often purchase the game they want based on the features that the console offers. Nintendo succeeded by adapting its consoles with the features and needs its target audience desires . From history Nintendo has been the leader of hardware design, they were the first to feature shoulder buttons on the controller for the Super Nintendo, they implement joystick first, enabling gamers to have a hold on their games and this rendered the games more interesting even to casual gamers (Joshoua, Randolf, Bradley). Nintendo has always been innovative continuously adding up new features on their existing product as well as creating a total new sort of product to target new audience. At each steps forward, Nintendo continuously figured out a way to improve on their product by applying new technology as was the case for the Nintendo 3DS which opened up a new generation of gaming systems. Nintendo 3DS was the first game represented in 3D that was played without any glasses. Players would not need to bother themselves and could actually live the experience. This pretty much attracted interest, adding-up to the beautiful amazing graphics processing it offers. Nintendo keenness to revisit old-fashioned technologies that many gamers thought outdated was one of the reason they are successful today. They did concentrate themselves on selecting the correct technologies that its target audience will apply, find it easy to use while having fun. With the release of the wii, Nintendo showed to the world a new way to control a device through the use of the wii remote control. A new air for the gaming industry began. Their way of integrating technology is just amazing, just like their latest product WII U Gamepad which has added a touch screen , a technology never used before in the video game world to control games. This relates that the games played on the Wii U will offer a player any way he wants to control the game . The gamer can choose to control the game using either buttons, knobs, Wii remote control or lately through the touch screen. 3. Conclusion : Nintendo would likely be the first game child-play ever . Throughout the years, it has faced huge failures and extremely strong competitors as Sony and Microsoft, though the Nintendo products cannot be comparable to those two due to the complicated hardware they use, and their technology advancement, Nintendo still stands as the number one in the Video game Industry for hand-held console. The Company brilliant working team, managerial process , relationship with their customers and continuous innovation has earned them along lasting position in the gaming industry. One cannot go without saying that Nintendo products has changed the way we look at video games today. They may not be tough in front of Sony and Microsoft but they are most inevitably the most creative. The value they offer with the technology that matches up the needs is what makes Nintendo an outstanding and successful company .

Irish Autobiographies Adapted for Film Essay -- Film Movie Cinematogra

Irish Autobiographies Adapted for Film This image of mid-twentieth century Ireland embodied in the themes of emigration, cultural isolation, economic depression, literary censorship and religious conservatism have become a fixed concept in the collective imaginative and cultural production. At the start of the twenty-first century, far from seeking to exorcise such associations, Joe Cleary has noted that "the period is repeatedly evoked because it serves as the definitive image of the anti-modern which a modernizing Ireland needed both to define itself against and to transcend" (114). In other words, maintaining an image of "Irishness" which conforms to these themes is increasingly significant, thus the further divorced they become from the present reality. Roy Foster has observed that Sometimes it is hard to avoid the feeling that the new, modernized, liberated Irish consciousness feels a sneaking nostalgia for the verities of the old victim-culture: which was also, in its way, a culture of superiority. (xv) This "nostalgia" has proved extremely marketable and continues to be expressed in self-consciously modern artistic forms, most notably in film. In spite of the obvious fascination in Ireland's recent past shown by filmmakers, it is almost impossible to find a satisfactory definition for the term "Irish Film." In his important work Irish Filmography, Kevin Rockett notes that of over 2,000 feature films produced with an Irish theme world-wide since the beginnings of the cinema, less than 200 have been made in Ireland itself and most of these only in the last fifteen years or so (510). Yet, whether the on-screen influence of high-profile Irish actors or off-screen production input are taken as definitive, many film h... ...gton, Susan Tetlow. "Angela's Ashes." Literature/Film Quarterly. 29:1(2001): 58-62. Hill, Joan. et al eds., Border Crossing: Film in Ireland, Britain and Europe. Belfast: Institute of Irish Studies, 1994. McLoone, Martin. "Ireland in Cinema." Joan Hill and Pamela Church Gibson eds. The Oxford Guide to Film Studies. Oxford: OUP, 1998. McLoone, Martin. Irish Film: The Emergence of Contemporary Cinema. London: British Film Institute, 2000. "My Left Foot." Channel4.com. My Left Foot. Dir. Jim Sheridan. Perf. Daniel Day-Lewis, Brenda Fricker, Alison Whelen and Kristen Sheridan. Miramax Films, 1989. O'Hehir, Andrew, "Borstal Boy." Salon.Com 2002. Vankin, Jonathan and John Whalen. Based on a True Story: Fact and Fantasy in 100 Favorite Movies. Chicago: Chicago Review Press, 2005. Wagner, Geoffrey. The Novel and the Cinema. Vancouver: FDU Press, 1975. Irish Autobiographies Adapted for Film Essay -- Film Movie Cinematogra Irish Autobiographies Adapted for Film This image of mid-twentieth century Ireland embodied in the themes of emigration, cultural isolation, economic depression, literary censorship and religious conservatism have become a fixed concept in the collective imaginative and cultural production. At the start of the twenty-first century, far from seeking to exorcise such associations, Joe Cleary has noted that "the period is repeatedly evoked because it serves as the definitive image of the anti-modern which a modernizing Ireland needed both to define itself against and to transcend" (114). In other words, maintaining an image of "Irishness" which conforms to these themes is increasingly significant, thus the further divorced they become from the present reality. Roy Foster has observed that Sometimes it is hard to avoid the feeling that the new, modernized, liberated Irish consciousness feels a sneaking nostalgia for the verities of the old victim-culture: which was also, in its way, a culture of superiority. (xv) This "nostalgia" has proved extremely marketable and continues to be expressed in self-consciously modern artistic forms, most notably in film. In spite of the obvious fascination in Ireland's recent past shown by filmmakers, it is almost impossible to find a satisfactory definition for the term "Irish Film." In his important work Irish Filmography, Kevin Rockett notes that of over 2,000 feature films produced with an Irish theme world-wide since the beginnings of the cinema, less than 200 have been made in Ireland itself and most of these only in the last fifteen years or so (510). Yet, whether the on-screen influence of high-profile Irish actors or off-screen production input are taken as definitive, many film h... ...gton, Susan Tetlow. "Angela's Ashes." Literature/Film Quarterly. 29:1(2001): 58-62. Hill, Joan. et al eds., Border Crossing: Film in Ireland, Britain and Europe. Belfast: Institute of Irish Studies, 1994. McLoone, Martin. "Ireland in Cinema." Joan Hill and Pamela Church Gibson eds. The Oxford Guide to Film Studies. Oxford: OUP, 1998. McLoone, Martin. Irish Film: The Emergence of Contemporary Cinema. London: British Film Institute, 2000. "My Left Foot." Channel4.com. My Left Foot. Dir. Jim Sheridan. Perf. Daniel Day-Lewis, Brenda Fricker, Alison Whelen and Kristen Sheridan. Miramax Films, 1989. O'Hehir, Andrew, "Borstal Boy." Salon.Com 2002. Vankin, Jonathan and John Whalen. Based on a True Story: Fact and Fantasy in 100 Favorite Movies. Chicago: Chicago Review Press, 2005. Wagner, Geoffrey. The Novel and the Cinema. Vancouver: FDU Press, 1975.

Are We Better Than Our Forefathers Essay

Have you ever pondered the fact that we are better than our forefathers? If you think otherwise, I’ll explain why I think this way. Most people say that our forefathers’ lives were very peaceful. We have technology at our hands and we have made atom bombs and weapons. For destruction you might say, but that’s not true because we are making these for our protection. Our forefathers lived without many modern amenities and inventions such as electricity, aero planes, microwave ovens and more, whereas we cannot even imagine life without laptops and cellular phones. Even children play with such things. The greatest drawback of the lives that our forefathers led was that of education; the people were mostly uneducated and were unaware the major issues of life. Their thinking was limited to their surroundings and they were not aware or bothered about what was happening in other parts of the world. We are living an active life, whereas our forefather led simple, idle lives. We have clear concepts in our minds whereas the people who lived in the past had many complex issues in their minds. Young never knew the philosophy of life and children were busy with playing games only. Today, we can communicate with people in different countries within no time — thanks to telephone and email.. However, in the past it would take months to send message from one country to another or one place to another. Today, people possess knowledge about every layer within the earth whereas our forefathers living in the past were only familiar with well water. We can even touch the skies, thanks to the major strides that have been made in the field of commutation. The sky is the limit when it comes to development and progress in our age. We have overcome time and space and are covering large distances in a short span of time. While in the past people travelled on foot or in horse driven carriages now we have bullet trains and super sonic aero planes. Of course, all these facts prove that we are leading better lives than our forefathers but it is a fact that the next generation will be better than us.

Free Essays on Sports Stadiums In Urban Areas

Many of our local political and community leaders and the owners of professional sports teams claim that professional sports stadiums and franchises are important parts of their cities economic growth in urban areas. These stadiums and teams supposedly give millions of dollars of new spending every year and make hundreds of new jobs, and this allegedly should justify for the hundreds of millions of dollars of public funding. Despite these claims there is no real evidence of helpful financial impact of professional sports teams and stadiums on our urban economies. This is really important for us to understand because some of our communities are suffering, and we are just voting without even thinking about the impact it has on our urban economy. We just think alright we’re getting a great looking stadium or even a brand new pro team and voting for it without even knowing the rewards we might get or might not get. Even though there are some rewards for having a team or new stadium, which is good for pride in a community, I think we are not getting the money we should out of these stadiums and franchises and put back into our communities. This should be important to us because we are putting an awful lot of money, fan devotion, and heart into these facilities and teams and not getting our share back. Sports stadiums and franchises appear to be good candidates for economic development plans aimed at stimulating urban neighborhoods. Sporting events are wildly popular throughout the world and widely understood and appreciated by residents of cities. In the United States, new sports facilities are always said to be important components of urban redevelopment plans and sources of considerable economic growth in terms of job creation and income production. Cities provide the owners of professional sports franchises with hundreds of millions of dollars of financial support for the construction of new stadiums and arenas and expect t... Free Essays on Sports Stadiums In Urban Areas Free Essays on Sports Stadiums In Urban Areas Many of our local political and community leaders and the owners of professional sports teams claim that professional sports stadiums and franchises are important parts of their cities economic growth in urban areas. These stadiums and teams supposedly give millions of dollars of new spending every year and make hundreds of new jobs, and this allegedly should justify for the hundreds of millions of dollars of public funding. Despite these claims there is no real evidence of helpful financial impact of professional sports teams and stadiums on our urban economies. This is really important for us to understand because some of our communities are suffering, and we are just voting without even thinking about the impact it has on our urban economy. We just think alright we’re getting a great looking stadium or even a brand new pro team and voting for it without even knowing the rewards we might get or might not get. Even though there are some rewards for having a team or new stadium, which is good for pride in a community, I think we are not getting the money we should out of these stadiums and franchises and put back into our communities. This should be important to us because we are putting an awful lot of money, fan devotion, and heart into these facilities and teams and not getting our share back. Sports stadiums and franchises appear to be good candidates for economic development plans aimed at stimulating urban neighborhoods. Sporting events are wildly popular throughout the world and widely understood and appreciated by residents of cities. In the United States, new sports facilities are always said to be important components of urban redevelopment plans and sources of considerable economic growth in terms of job creation and income production. Cities provide the owners of professional sports franchises with hundreds of millions of dollars of financial support for the construction of new stadiums and arenas and expect t...

Starbucks Coffee Business

Starbucks Coffee Business Introduction Starbucks started its coffee outlets in 1971 at Seattle. The founders of the company included Jerry Baldwin, Zev Siegel, and Gordon Bowker. Howard Schultz joined Starbucks in 1982 as the heading of marketing and overseeing retail division (Thompson and Gamble, 1997). Schultz had a different vision for the company.Advertising We will write a custom essay sample on Starbucks Coffee Business specifically for you for only $16.05 $11/page Learn More He wanted to create a community of coffee consumers. Under Schultz’s leadership as the CEO and chief global strategist, Starbucks has become the world’s largest coffee retail outlet. It is gaining international presence in most emerging economies due to reorganization of the company’s business strategy since 1987. Starbucks has grown as the premier coffee retailer with happy employees, quality coffee products and satisfied customers. The report focuses on the Starbucks’ Global Quest 2006: Is the Best Yet to Come? in order to develop a strategic management proposal for the company’s board of directors. The proposal focuses on the future of the company through an economic assessment, marketing assessment plan, a financial plan, an organizational structure recommendation, and supporting rationale. An Economic Assessment Today, Starbucks is a strong company in the US and other regions as shown through its success. Hence, the company needs to expand to other emerging markets. This expansion would require understanding of economic factors in the coffee retail business. The coffee retailer would be able to seize opportunities in emerging economies early enough to make it a market leader. The BRIC countries would be critical for the Starbucks’ global growth in years ahead because of the large number of a growing middle class with disposable incomes. The expansion will ensure that Starbucks gets new customers, follows its global customers, and become s cost-effective in its operations. Although the company is already in some parts of the global market, it will have to consider economic factors as it expands into other BRIC countries because they could have both short-term and long-term effects on the Starbucks’ global quest. Specifically, Starbucks will evaluate inflation rates, tariffs, interest rates, monetary policies, economic growth, freedom of conducting business, and exchange rates.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, the company will also have to evaluate unemployment rates in foreign countries, qualified labor, and labor costs. Still, the company will have to focus on changes in political leadership of various countries because these changes in leadership may or may not encourage foreign investments due to rigid policies. Starbucks will evaluate entries into new markets. It shall have t o consider a Greenfield foreign direct investment or a strategic alliance. Foreign entries would be easier through strategic alliances rather than a Greenfield investment. In this regard, Starbucks would evaluate what other partners can bring to the business. Local firms already understand the local market, culture, and business activities than Starbucks. Starbucks will have to consider reputable firms in the coffee retail business, with good brand names, and firms that show strong relationships with coffee consumers. Starbucks will also have to review its position in the global retail coffee market and available opportunities. The global expansion presents significant opportunities for the company in terms of revenue growth and customer retention. Starbucks can take the advantage of the growing middle class and create communities of coffee consumers around the globe. The BRIC countries also have growing populations with large numbers of coffee consumers. On this note, it must focus on India and Brazil. However, Starbucks must account for consumers’ preferences in these countries. The international coffee prices have risen considerably. This has attracted other big brands like McDonald’s into the retail coffee business. Starbucks must face fierce future competitions and fluctuating coffee supplies in the global markets. Any interruption could have negative impacts on the brand’s name. In other words, the company must have reliable suppliers in order to cater for its globe strategies and a huge number of coffee consumers. The study shows that the Asian market is growing rapidly, particularly China. Starbucks must focus on expanding its outlets to other areas within China. This shows that economic elements favor the company’s growth strategies.Advertising We will write a custom essay sample on Starbucks Coffee Business specifically for you for only $16.05 $11/page Learn More Although Starbuck is likely to fac e competitions in the future, effective global strategies will ensure that the company maintains its leadership position in new markets. Starbucks would achieve competitive advantages through its expertise, employees, and product positioning strategies. Conversely, Starbucks must note that international markets could be repulsive against high prices. On this note, the company will have to review its premium coffee prices in order to meet the prevailing economic conditions of various countries. The quest for a global strategy also involves considerable costs. The company will have to evaluate whether it is cost-effective to venture into some globe markets. It will also review entry requirements and any factors that could hinder its smooth operations. A Marketing Assessment Plan From the Starbucks’ global quest, the growth has been impressive. The company’s goal would be to maintain its image in all markets in which it shall operate. Starbucks has recognized that it has a huge growth potential in oversea markets. For this reason, the company should accelerate growth, promote its brand, maintain its global leadership position, and become a globally respected brand. The company must formulate new growth strategies and a marketing plan for the global market. Starbucks must look for strategies that would allow it to continue to explore new opportunities in foreign markets. For instance, it can acquire small coffee shops in foreign countries and develop its brand. This strategy may help the company to avoid negative publicity or total rejection as witnessed in Primrose Hill, London (Kotha and Glassman, 2003). The market analysis shows that Starbucks commands a large share of the market. Coffee retail business is likely to improve globally, and this presents a good opportunity for the company to grow too. The growth may even be resilient to changes in economic situations like recession. The company must continue to provide great services to its consumers in order to maintain them and attract new ones.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Starbucks will have to consider new products to cater for consumers who do not prefer dark roasted coffee. This would increase its customer base and revenue growths. However, this process requires a thorough market study. In the global quest, the company must maintain the design of its coffee outlets and its brand in order to provide consumers with the same environment available in the US. The quest for the global market will require the company to differentiate its market. Marketing segmentation would ensure that Starbucks has different products for various coffee consumers. Marketing segmentation would ensure that the company caters for low-income earners, students, and other consumers who may not be able to afford premium coffee. This is a strategic marketing strategy in new markets, which would ensure that Starbucks draw new consumers from various segments of the market. The company will formulate new target market strategies in new locations. Starbucks must never forget that it will expand into emerging economies in which high prices may not attract its target consumers. The company will have to review its prices downwards in order to accommodate these segments. Many consumers would like to have premium coffee, but high prices have been major hindrances. The company should diversify with regard to locations in order to accommodate majorities. Emerging markets have discerning coffee consumers, who may prefer good coffee but do not go for premium coffee due to pricing. Starbucks will conduct a constant industry analysis in order to determine the rate of growth, competitions, and changes in external conditions. From the study, the coffee industry has grown steadily as global sales and revenues rise. The company must study the international patterns of coffee consumption in various locations in which it intends to run new outlets. Although Starbucks holds the leading position in the retail coffee market, the company must understand impacts of competition on i ts business growths. It must understand the fraction of the market segment that buys from its competitors. In new markets, Starbucks will outdo the small local brands. Although they present competition challenges, small local coffee outlets shall retain a small share of the market because small brands in foreign markets do not present biggest threats to Starbucks. The case study shows that Starbucks has been able to establish close and intimate relationships with its customers. The company has been able to experience such a growth because of its employees, who have established close relationships with customers. Starbucks believes that happy employees lead to happy customers, increased revenues, and growth. In this regard, the company should focus on quality coffee and services and implement favorable employment policies in all its global market outlets. The company believes that happy employees are critical for its success and competitive advantages. Therefore, the company must con tinuously review its employment practices and improve them if necessary. This is a culture of empowering employees in order to ensure that they are productive. Starbucks employees in other parts of the world will have to receive generous compensations, training, and employee stock ownership just like others in the US. The company will also focus on multiple channels of product distribution. In other words, Starbucks must rise above its stand-alone retail outlets and offer new areas of distributing coffee to its consumers. Hence, it must consider other popular spots like supermarkets, airports, banks, and office buildings among others. The company will have to seek for strategic partnerships with service providers, suppliers, grocery stores, airlines, and other firms, which can distribute coffee to consumers throughout their designated areas. The company will also improve its corporate social responsibilities, particularly in areas in which it sources its coffee. This is important fo r reducing the notion that Starbucks pays poorly to farmers (Kotha and Glassman, 2003). It will improve the focus on environments, workers’ welfare, and children’s rights. Any controversies about the company’s interactions with these critical parts of the supply chain could damage its global reputation. For instance, there should be no negative publicity that the company exploits farmers while making huge profits from the same coffee. On this note, the company must improve its public relations and manage bad publicity, particularly by paying attention to the media. The company will have to focus on the use of technology to retain its customers. In the future, many consumers will use technologies and social media for interacting and conducting online purchases. Online platforms will drive customers’ feedback and by extension customer service. They will be able to post and criticize the company openly. The company will have to integrate effective online pla tforms and loyalty programs to drive customers to its outlets. Online platforms will also act as distribution channels for Starbucks. In addition, these are also strategies for improving customer loyalty, growing the brand, providing excellent values, and customer convenience. They also result in increased revenues and profits for shareholders. Technology will be a differentiating tool for Starbucks. The social media, mobile apps, loyal cards, and e-gift cards will differentiate the company and drive the global growth for Starbucks (Starbucks Unveils Accelerated Global Growth Plans, 2012). On the same note, Starbucks will use technologies to enhance efficiency in product delivery and develop quality products. It will invest in advanced coffee equipment. These are coffee machines with precise technologies to maximize the coffee flavor at an ideal temperature during preparation. Technologies will create competitive advantages for Starbucks because not many competitors will have the fi nancial strength required to acquire such equipment. They will enhance product management and operational details of the company. A Financial Plan Today, Starbucks’ business and financial activities are healthy. This gives the company an opportunity and a better position to execute its global strategies. The company generates enough revenues and profits, which can support its growth plan in all continents. This would make the company one of the most successful coffee retails globally. Table 1: Income Statement (2009-2012) – these growths over the years indicate that the best is yet to come for Starbucks 2012 2011 2010 2009 Period End Date 09/30/2012 10/02/2011 10/03/2010 09/27/2009 Stmt Source N/A 10-K 10-K 10-K Stmt Source Date 09/30/2012 11/16/2012 11/16/2012 11/22/2010 Stmt Update Type Original Updated Updated Updated Currency Code USD USD USD USD Â   Total Revenue 13,299.5 11,700.4 10,707.4 9,774.6 Â   Cost of Revenue 5, 813.3 4,915.5 4,416.5 4,324.9 Gross Profit 7,486.2 6,784.9 6,290.9 5,449.7 Â   Selling, General and Administrative 4,719.3 4,344.2 4,176.5 3,878.1 Depreciation, Amortization and Depletion 550.3 523.3 510.4 534.7 Special Income/Charges 0.0 0.0 53.0 332.4 Other Operating Expenses 429.9 392.8 279.7 264.4 Operating Expenses 5,699.5 5,260.3 5,019.6 5,009.6 Â   Operating Income 1,997.4 1,728.5 1,419.4 562.0 Â   Net Interest Income -32.7 -33.3 -32.7 -2.1 Other Income/Expense, Net 94.4 115.9 50.3 0.0 Pretax Income 2,059.1 1,811.1 1,437.0 559.9 Â   Provision for Income Tax 674.4 563.1 488.7 168.4 Minority Interest 0.9 2.3 2.7 0.7 Net Income 1,383.8 1,245.7 945.6 390.8 Â   Dividend Per Share 0.68 0.52 0.23 0.00 Tax Rate 0.327522 0.310916 0.340084 0.301144 Â   Basic EPS 1.83 1.66 1.27 0.53 Diluted EPS 1.79 1.62 1.24 0.52 (Starbucks Corporation, 2013) Starbucks will expand globally in order to succeed and grow its balance sheet, revenues, and profits. However, this process will bring about many issues, specifically financial. Starbucks will have to focus on global budgeting, forecasting, planning, and reporting. In addition, the company will also have to conduct financial risk assessment and promote global accountability (Castellina and Jan, 2012). The company will conduct workforce planning, maintain profit and loss accounts, balance sheet, and financial planning in different systems. Moreover, it will have to set global sales targets. However, these financial details may present challenges because of their fragmented nature. They are likely to increase operational costs, maintenance costs, and compliance costs. These are internal issues. On the other hand, Starbucks will also have to deal with fierce competitions from coffee retails in foreign markets and others at home. These competitions will also exert financial pressure on the company. Starbucks will not rely on the traditional annual budget alone. Instead, it will be flexible and track daily sales to quarterly sales in order to understand financial growths in foreign countries. This may also require a knowledgeable financial team and efficient financial tools. Starbucks will also meet many, global statutory requirements, including employees’ welfare and benefits, GAAP, and IFRS. This implies that the company will need to integrate all its financial activities at various levels and consolidate financial reports for reporting. In short, Starbucks will invest in financial tools, which would streamline financial management and reporting in order to improve efficiency. An Organizational Structure Recommendation The complex nature of global operations may require slightly different organizational structure. Figure 1: Proposed Starbucks global organizational structure This is a Starbuck’s basic structure of managing home and global operations. The company’s senior managers and executives will control all operations from the head office at Seattle, Washington. The district managers will be responsible for domestic operations in their designated states or areas. As the company expands to different continents, it will introduce regional managers or presidents to oversee operations across different continents or regions. Regional presidents and district managers will report directly to senior executives at Seattle. The store managers may take the role of the outlet chiefs, and they work alongside shift supervisors. Shift supervisors may also assume the role of chiefs in their absence. Starbucks has other employees below the supervisors, who will be responsible for running daily operations of the company. These are baristas. The company also has licensed stores, which would be strategic areas like bookshops, airports, grocery stores, and in locations where Starbucks may not be available. Starbucks will still control all licensed stores and other distributors. Moreover, they must maintain all Starbucks’ standards and stringent company’s guidelines. Starbucks must approve all their products. This is critical for protecting the Starbucks’ brand globally. Starbucks considers all employees who work in retail outlets as partners. The company believes that this is an integration process for all employees into the system irrespective of their role or title in the company. Partners are responsible for repeat business, happy customers, excellent services, products, and other activities that involve contact with customers. Supporting Rationale Since Howard Schultz took over Starbucks, it was clear that the company would grow significantly. However, it was not until 1990s when industry observers noted that the company was expanding rapidly. The company focused on domestic expansions within a specific period. Starbucks aimed to be the most recognized coffee retailer in the world. As a result, the company has achieved global recog nition and established itself as the most respected coffee brand. Today, the company has expanded its operations to several continents with many retail outlets. Financially, the company can achieve global expansion because it has the capital for strategic partnership, joint ventures, or as a sole investor. Management has focused on improving the ways in which the company does business globally. As a result, Starbucks has increased its presence in most of the emerging economies. Financial statements indicate that the company is still profitable despite widespread investments in new ventures. Strategic alliances and licensed stores have facilitated the company’s growth and profitability. From the analysis of economic factors, the industry is favorable and most foreign countries encourage foreign investors. This presents good opportunities for Starbucks’ global expansion strategies. The company’s marketing plan recognizes critical areas for its global expansion. It has premium products. However, Starbucks has learned to adjust prices to fit emerging economies where high prices may hinder acquisition of new customers. The market mix has worked for Starbucks while the focus on technologies has improved customer services and operations. Starbucks controls the largest market share in the coffee retail business. Hence, competition may not be a major hindrance to expansion and profitability. Schultz believes that the company must strive for the best in order to develop and maintain the global brand, take meaningful risks, and establish new market segments. From such risks, the company has developed elegant coffee outlets, developed better rewards, and compensation for employees and improved customer satisfaction. Starbucks has provided a new line of products in order to create new experiences for customer and attract potential coffee consumers. Such new products have resulted in new coffee products, which have attracted customers who were not coffe e consumers. Starbucks continues to search for new strategies for the global expansion in order to establish its coffee brand as the most recognized and respected globally. References Castellina, N., and Jan, W. (2012). Effective Financial Management for International Expansion. Retrieved from prophix.com/common/pdf/whitepapers/aberdeen-effective-fin-mgmt- for-international-expan.pdf Kotha, S., and Glassman, D. (2003). Starbucks Corporation: Competing in a Global Market. Retrieved from http://faculty.bschool.washington.edu/skotha/website/cases%20pdf/starbucks_Int l%20copy.pdf Starbucks Corporation. (2013). Retrieved from http://investing.money.msn.com/investments/stock-income- statement/?symbol=SBUX Starbucks Unveils Accelerated Global Growth Plans. (2012). Retrieved from http://finchannel.com/Main_News/Business/120790_Starbucks_Unveils_Accelera ted_Global_Growth_Plans_/ Thompson, A., and Gamble, J. (1997). Starbucks Corporation. Retrieved from mhhe.com/business/management/thompson/ 11e/case/starbucks- 2.html

Environment and famiy dynamics Essay Example | Topics and Well Written Essays - 250 words

Environment and famiy dynamics - Essay Example With respect to what factors constitute an environment, a simpler analysis would be to conclude that any and all outside forces that help to shape the development of the family should be considered the environment. With such an all inclusive meaning, it is readily understood that the environment has a profound effect on familial development as a function of the fact that it encompasses so many diverse factors. Likewise, familial communication is one of the most central mechanisms through which a family can hope to discuss, analyze, and work to ameliorate negative environmental factors. Without open communication within the unit, the environment itself becomes the determinant factor towards shaping the overall functionality/disfunctionality of the given family unit. In this way, the communication mechanism works to regulate the way in which the familial unit works to alleviate environmental pressures that exist upon

Global Implications for Your Profession Fashion Industry Assignment

Global Implications for Your Profession Fashion Industry - Assignment Example The paper "Global Implications for Your Profession Fashion Industry" analyzes Implications of the Corporate Power Global Trends to the Fashion Industry. Consequently, global culture, world economy, and individual lifestyles continually take on new shapes aws the world opens up to trade. The fashion industry is among the many areas that have experienced these dramatic changes as corporate companies compete to produce and market new fashions and clothing to meet the demands of global customers. Corporate power has greatly influenced the fashion industry in terms of variety within locations, uniformity across borders, environmental, and labor concerns.As corporate organizations advertize their fashion goods in magazines, films, and other media channels, a global style evolves now and then across different cultures and borders (Rabine para 2). For example, athletic shoes, T-shirts, blue jeans, and baseball caps find their way to the remotest villages in Africa. African, Asian, and Wester n fashion copy each other in designing their clothing. Almost every large shopping mall around the world is now housing all the styles. Every consumer can be sure to get his or her taste regardless of gender, age, ethnicity, subculture, and profession. Rabine says that customers in dominating Western countries have come to perceive globalization as an abundance of fashions that giant retailers sell. The retailers upgrade inventory and conduct transnational trades at the click of a button or a key.

Listening assignment Essay Example | Topics and Well Written Essays - 250 words - 1

Listening assignment - Essay Example The piano provides a quirky and unique harmony which helps to push the limits of the jazz composition beyond what had been there before bebop. The focus of the drummer is on using the cymbal as the main element for time-keeping in his drum set. This has served to allow a more flexible and freer sound which in turn gives the soloist room in which he experiments and with the rhythm. The end result is a very unique collaboration between the drummer and the soloist. In my opinion, the solo is very successful as it is done in a very ingenious way leading the whole band in the creation of the rhythmic melody that is so mellow and captivating. The description of the melody as being cool is very accurate and on point. The solo progresses through the whole performance through an intricate build up that starts off a bit slow and mellow and has several crescendos in the course of the performance until it reaches the climax where it becomes the most dominant melody in the whole rhythm guiding the listeners all along the performance in an entrancing and captivating dominating performance which still allows for the other melody components to shine through. The bebop rhythm runs through the performance and it is the clearest example of how the bebop era began in jazz music. The composition is soul full and very inspirational as well and the instrumentation is perfect and deserves to be taken as the trend setting performance it

Admission Seeking Interviews Essay Example for Free

Admission Seeking Interviews Essay There are several reasons why a person would consider and actually go through with committing fraud. It could be due to a perceived pressure, for example financial problems, abuses like drugs or alcohol, pressure from superiors, or simply because the individual is a disgruntled employee who thinks the company â€Å"owes them†. Or the reason could be they want to increase their lifestyle like â€Å"keeping up with the Joneses†. Other pressures could come from superiors who coerce employees to go along with the fraud or lose their jobs. Fraudsters rationalize their misdeeds with thoughts like; they will replace the stolen asset in the near future before anyone notices, or maybe the boss is doing it so why can’t I? Higher level employees like the CEO may rationalize that stock prices will be higher if they manipulate the financial statements, after all who they are hurting? It all comes out in the wash, right? Creative accounting is all it takes and adjustments could be made in the future to remedy this year’s fraud. Individuals who do a fraudulent act typically have the opportunity to commit the fraud. It could be because of shoddy internal controls; even with good internal controls a determined person could find a way to override them. A CEO or manager may think they are high enough on the totem pole that no one would question their antics. Once a fraud has been discovered or reported the fraud examiner must do his/her homework. They must secure data and documents to determine if a fraud has actually happened. Once all the evidence has been gathered about the crime and the subjects background has been determined the fraud examiner sets up an appointment which could be a planned or spontaneous event. He/she would interview the interviewee using a variety of techniques and executing objectivity, fairness and professionalism at all times. The subject who thinks the interviewer is out to help them and does ot judge their misdeeds would be more forthcoming with information so it is important that the interviewer thanks the person periodically offers breaks and concessions lie coffee or a drink. Once it has been determined that the subject was involved through investigation and preliminary interviews the examiner would sympathize with the subject stating such things as â€Å"anyone would do that in your position†. It is important that they establish a rationalization and motive for the fraud. The fraud examiner could produce other witness’ statements to try to get the subject to reveal their motive. Once the motive or rationalization is uncovered it would be important to discover how the act took place. What opportunities did the subject have to commit the crime? Examples could be poor internal controls, management that was lax, or the fraudster was capable of outsmarting his superiors. There are many recommended methods to have a successful interview. Each case is unique and has to be handled in a different way, but the outcome is pretty much the same. The purpose to an admission seeking interview is to determine how it was done, opportunity, why it was done, rationalization, and finally what made the person do it, perceived pressure. In closing, people are complex and unique in their make-up; there is no mold or template that determines who will commit a fraud or why they may do it. Not all people that have pressures for example sole providers of a struggling family, or can rationalize a reason, or have the opportunity will commit a fraudulent act. Basically we all have to live our lives under a certain code of conduct. People who deviate from the honest worker lack morals in my opinion. It is up to the examiner to uncover the truth. The fraud triangle is a helpful tool that gives a standard of the typical fraudster. Classifying potential pressures, opportunities, or probable rationalizations and by using the techniques of a successful interviewer one should net the desired result in determining if the subject is indeed guilty or just being set up by the whistleblower for whatever reason.

Short Story/film Analysis :: essays research papers

Short Story/Film Analysis   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Aric McDonald   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Short Story/Short Film   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Comm. 411-35 11:30-12:45   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Spring 1997 The three short stories are similar because they all involve jealousy. This type of jealousy surrounds the main characters who are envious of the achievements or the attention that another man receives. The first story is about an old man who is taking his wife on a second honeymoon when she encounters an old suitor, creating jealousy for the husband. In the second story, the jealousy surrounds Smurch who is envious of Charles Lindbergh's fame and accolades. The jealousy in the final story is the envy of the attention that any man with fame can receive from a woman. Each person's own insecurity allows envy to control their actions and creates trouble in their lives. The three stories all have jealousy, in some it is more clear than others. Jealousy lead two of the characters to make a fool of themselves, and it cost another character his life. In the first story, Charley took his wife Lucy on a second honeymoon, or Golden Honeymoon, as it is titled. While they are in St. Petersburg Fla., Mother was at the doctors office and began a conversation with a lady, only to discover that she is Mrs. Frank M. Hartsell, Lucy's ex-fiancee. This made Charley uncomfortable because he had rivaled Frank for Lucy's hand in marriage. A story that began as a second honeymoon for Lucy and Charley, became a jealous contest between two men. This reminds me of the movie, Grumpy Old Men, because of the unofficial mini contests that the two men have with each other. Comparing the film and the book, they were very similar except the sequence of events were different. In the story, The Greatest Man In The World, Smurch was jealous of the fame and accolades of Charles Lindbergh. Only some members of congress, the President, and the press knew this information. They felt it would be a disgrace to the United States if it was known to the public that this world hero was a man with poor upbringing ,bad manners, and seen as a hooligan. Smurch was not willing to change these traits, so the few officials that knew about them, pushed him out the window saying that he fell on accident. The book and movie had some discrepancies. One was the fuel tanks. In the film, Smurch dropped the tanks almost on top of his crowd, while in the book, he did not drop them at that site. Another contarst between them was after the landing. In the film Smurch was carried off the plane, while in the book he was carried

An Author and his work A Kid in King Arthurs Court :: essays papers

An Author and his work A Kid in King Arthurs Court An Author and His Work :A Kid in King Arther's Court Research Term Paper An Author and His Work Mark Twain was born Samuel Langhorne Clemens to John Marshal Clemens and Jane Lampton Clemens. He was born on November 30, 1835 in a small city called Florida, Missouri, which had a population of one hundred people. "I increased the population by one percent," he said. "It is more than many of the best men in history could have done for a town†¦" (Cox, 7) Samuel, however did not live most of his life in Florida, but moved around throughout his life. His family moved to Hannibal, MO when he was four years old and that was where he went to school.

Shoe Industry

The sole is the bottom part of the shoe. Also referred to as the â€Å"outsole† of the shoe, this is the part that comes in direct contact with the ground. Outsoles can be made of a variety of materials, including leather and rubber. Certain types of soles provide more traction than others, by using specific materials or designs. A ballroom dancer might prefer a shoe with a smooth leather outsole, as it's easier to turn and glide in, while a hiker needs an sole that is thick, durable and waterproof. The sole of the shoe is often the part that will wear out first, but some shoes can be resoled by a shoe repair shop. 1 TRENDS From stickers to paint-your-sole kits, the bottom of your footwear is now the place to customize, personalize or imitate top designers. The trend started a few years back when women realized they could emulate renowned shoe designer Christian Louboutin’s famous red soles by painting the bottoms of their shoes red with ordinary paint or nail polish. One U. K. ardware store recently reported that sales of red paint have surged 40 percent over last year, thanks to customers looking to recreate the look on lower-cost heels. Topshop Louboutin’s soles, which instantly identify the brand, have even sparked lawsuits around the world, with Louboutin trying to protect his look. Now other designers are cashing in on the trend, trying to set themselves apart by coming out with soles in their own unique colors, like designer Chloe Green's line for Topshop th is spring, which featured light green soles. Rosso Solini. Footwear accessory brand Rosso Solini's sole stickers are less about imitating a designer look than about standing out from the crowd. In addition to its uber-popular firetruck red, Rosso Solini offers a range of 20 stickers in animal patterns, glitter and other bright colors, like blue, which has proved to be a big hit with brides. â€Å"With Rosso Solini, people can easily make a simple shoe look more expensive, or dress up their favorite pair of old shoes,† founder Tara Haughton, 17, told TODAY. com. â€Å"You can put it on yourself, it’s easy to try and affordable. † Haughton, who lives in Ireland, designed the stickers as part of a school project, and two years later the company has customers in 22 countries through its website, with its biggest fans in Brazil. Haughton will mark her official U. S. debut with an appearance on QVC Sept. 4, selling her set of three instant shoe soles ($26, rossosolinishop. com). The stickers are made with 3M materials and some of the packs include a knife for cutting around the adhesive. â€Å"Personalization is becoming more and more prevalent, and in fashion in particular,† Marshal Cohen, chief retail analyst at NPD Group, told TODAY. om. â€Å"People used to be able to splurge, but with today’s economy, consumers are saying, ‘Forget that; I will just paint my soles red. ‘ In addition, people don’t necessarily want to look like everyone else. This trend toward customizing soles isn’t just about looking impressive, but about the ability to make something unique. † SAVE YOUR SOLE For others who want a more designer look, many shoemakers in large cities like New York and Los Angeles offer the option of fitting red soles. Or you can turn to Save Your Sole, which sells shoe soles and paint in nine colours, including cream, blue, and its ever-popular red. The soles need to be attached by a shoemaker, but the colour will last until the sole wears out, unlike paint, which can flake off after a short walk on the pavement. Save Your Sole founder Amanda Collins started the company two years ago to save her own trove of designer shoes, and quickly expanded the business, with the U. S. soon to overtake the U. K. as her biggest market. Sales of her Red Sole Gift Set, which includes red soles, touch-up paint and a paintbrush, have increased by 25 % in the last month alone (SaveYourSole. co. uk, $45. 95). Clearly getting in on the hot trend, TODAY's Matt Lauer shows Al Roker the bright orange soles of his shoes. In the coming months, the company will release other colors like pink and purple, and she's now in talks with Saks Fifth Avenue, Barneys and other high-end retailers about stocking her products. 2 OBJECTIVES ISSUES Every pair of Ecco's I've had cracked. I had a pair of their â€Å"dress shoes†, they were pretty bad. Also have had 3 pairs of the Ecco â€Å"Trek† shoes (goretex hiking shoes)†¦ they cracked as well†¦. you can get them replaced but they do crack at about 2 years (think they're about $75 to do so). I bought them at nordstrom, complained and they gave me a new pair though. It is a manufacture defect, not one of use (since the traction was in good condition). – Xericx I bought a pair of Ecco â€Å"City† bluchers sometime around 2002 and only wore them three or four times. Got them on sale and meant to use them in the rain or traveling. I packed them away in their box and stored them in my closet for about four years because I didn't like them very much. I finally got around to wearing them again. On their first day out, I noticed a funny feeling and when I checked the bottom of one of my shoes, I found that much of the heel and other parts of the sole had disintegrated into pieces, pretty much like crumbling a styrofoam cup. Weirdest thing I've ever seen happen to a shoe. Kind of funny to see shoes that still looked brand new, too early to really even develop significant creases, and have the sole fail like that. Perhaps I could/should have done something else but I was so angry I tossed the shoes into the trash when I got home. – eighty-sixed Ecco's niche is comfort. When you try them on in a store they feel great. However, the soling material that they use tends to dry out quickly. When that happens the sole cracks or disintegrates. For those with Ecco's don't store them above normal heat or cold. That speeds up the deteriorating process. Also, try to wear them regularly. -nick v. CONTRIBUTIONS Rocker sole shoes have long been known for their therapeutic benefits. They can protect the heels and the balls of the feet from repetitive impact with concrete and hard surfaces. They can be helpful for those suffering from heel and arch pain. They can also be helpful for those suffering from arthritis in the big-toe-joint (hallux rigidus). They promote good posture and can improve circulation. Rocker soles tend to engage core muscles and can improve proprioception. But rocker sole shoes are not for everyone. If you have problems with vertigo or dizziness, for example, a rocker sole shoe may not be appropriate.